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Providing Value-Driven Insights 

 
Introducing Business Insights, a financial intelligence solution designed to help you understand your finances and plan confidently for growth. With automated cashflow forecasting and real‑time financial visibility, you’ll be better equipped to manage day‑to‑day operations, anticipate future needs, and make informed decisions that move your business forward.

Competitive Benchmarking

You know your business, your customers, your employees, and your suppliers. But do you know how well your business is performing against the competition?

Cashflow Forecasting

With Business Insights, you’ll be able to receive automated cashflow forecasting to help you manage your finances more effectively and prepare for future financial needs.

Financial Insights and Alerts

As a busy business owner, you don’t always have the chance to sit down and review your finances. Business Insights helps you keep track of it all.


What You Can Do with Business Insights

Automated Cashflow Forecasting

Get a forward‑looking view of your business’s financial health.
Predict upcoming cashflow challenges, prepare for future investments, and manage working capital more effectively.
Stay ahead with insights that reveal:

  • Potential cashflow issues
  • Impacts of planned events
  • Future working capital needs


Event Planning Tools

Understand exactly how business events — like new hires, equipment purchases, or revenue changes — will affect future performance.


Competitive Benchmarking

See how your business stacks up against peers in your industry and local market.
Compare key metrics such as:

  • Net & gross profit margin
  • Payroll expense ratios & number of employees
  • Debt‑to‑asset ratios
  • Interest expense ratios

Your data remains fully confidential.


Real‑Time Financial Alerts

Stay updated with personalized notifications that help you stay on top of what matters most, including:

  • Overdue receivables
  • Payment collection recommendations
  • Cashflow alerts
  • Out‑of‑pattern revenues
  • Important deadlines like quarterly tax payments


Business Valuation Insights

Quickly view an estimated valuation of your business — without the cost of formal valuation services.
See how changes in performance impact the value of one of your most important assets.



Getting Started is Easy! 

  1. Log into your online account 

  1. Click on the new Business Insights tab 

  1. Sync with your accounting service (QuickBooks, Xero, FreshBooks, etc.) 

  1. Start receiving automated insights 
     

Quick Start Guide

Linked Here

 

Frequent Asked Questions

We know you might have more questions, and we’re here to help! Check out our Frequently Asked Questions to learn more. 

Business Insights can be accessed via First Bank & Trust's Business Digital Banking mobile or desktop browser (https://accounts.bankeasy.com). Business owners must use a compatible accounting system, such as QuickBooks Online, Xero, or FreshBooks.

 

Users of First Bank & Trust's Business Digital Banking platform can access the new features by clicking on the Business Insights link on the header. This will initiate the enrollment process where you’ll be able to connect your accounting package to start receiving insights about your business. 

The historical cash number is derived from your bank account balances we see in your accounting package along with any transactions in the past. Forecasted cash is a combination of the cash balances we see along with our recurring forecast and events that you may have added. High and low projections of cash indicate the variation that may have been implied by your accounting data 's transactions. 
First, let's try to re-sync your data. Second, make sure your accounting data is up to date. Business Insights is using your accounting package's data to display your information. If something still looks wrong, please reach out to our Cash Management Services Team. 
  • Messaging: Use the “Messages” feature within your Business Digital Banking session to send us a secure message.
 
The data that powers benchmarking comes from the tax return data of over 34 million+ anonymized businesses in the United States. Your firmographic information is used to help to find a comparison between the tax data and your business so that the metrics you see represent benchmarks to similar businesses. 
 
Benchmarking data is based on the most recently available business tax returns from the IRS.
Your data is updated at least once a day after we see anything new from your accounting package. That means it may take a day to reflect updated values if they have changed within the past day. 

No, unfortunately we do not have this functionality quite yet 

For issues related to using the application, please out to our Cash Management Services Team. 

  • Messaging: Use the “Messages” feature within your Business Digital Banking session to send us a secure message.

 

Business Insights is embedded with your online account, thus no separate login is needed.  The integration has completed a SOC2 Type II audit and certification, thereby meeting or exceeding industry standards for information security. Business owners are always in control of their own data. 














































Contact Us

If you encounter any issues or have further questions, you have three convenient options to reach the Cash Management Service team: 
  • Messaging: Use the “Messages” feature within your Business Digital Banking session to send us a secure message.